We’re not sure who came up with the saying that you can’t judge a book by its cover … because you can. It’s much easier to catch the attention of readers in a brick and mortar store because a book is literally more visible. Books are displayed in a manner that makes it easy to peruse, and you can flip through more than just the few select pages via an Amazon preview. Since many readers are purchasing books online, authors have to make sure their product stands out from the competition. When a book that’s 10″x6″ in real life is shrunk to an inch or less, one’s book cover design strategy must change.
A great book cover should be striking, memorable, profound, and, most of all, eye-catching. It should pull a reader across a bookstore with a flash of color or a slick effect. But today, designers must think beyond the physical bookstore and consider the digital one as well. The parameters of each differ in nearly every respect—so how have designers adjusted? With the huge growth in online sales, has the digital bookstore begun to drive the design process?
Penguin Random House’s Emily Condlin spoke to experts on cover design to find out how online shopping is making authors, designers and publishers switch things up.
Get the full story at Random Notes.
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