The Icelandic Invasion, Publisher Edda Launches U.S. Division

Icelandic publishing company Edda Nordic Ltd., has opened a North American division. The New York-based Edda USA, is publishing two titles, Disney Frozen Hairstyles and Disney Princess Hairstyles, this month. In April 2014 Edda USA published Disney Go Green: A Family Guide to a Sustainable Lifestyle.

Upon taking the helm in 2009, Edda’s chairman, Jon Axel Olafsson, and CEO Edda USA has always envisioned expanding into North America and other parts of Europe. We’re excited about Edda’s high-quality paperbacks focusing on family friendly how-to topics such as crafts and sustainability.

Get the full story at Publishers Weekly.

Photo by Gabriel Santiago

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