Germany’s E-book Subscription Service Blloon Launches in UK

Thomas Leiveld’s e-Reading platform Blloon took to the sky in the UK, last week. The German company targets young readers who peruse up to 12 books each year.

For its launch, the platform is featuring titles from publishers Allen & Unwin, Diversion Books, Faber Factory, Guardian Books, Houghton Mifflin Harcourt, Lonely Planet, Open Road Media, Profile, RosettaBooks and Workman Publishing, as well as titles from Ingram Content Group’s CoreSource Plus solution offered through Lightning Source Inc. Blloon says it is also “working closely with Gardners to collect titles from a range of publishers.”

The Blloon app can be downloaded form the iTunes store for free and the company said it has designed “a beautiful app with gamification at its core” which it believes will engage young people.

Get the full story at The Bookseller.

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